UIC Pitch Series: Connecting to your Business Audience Through Storytelling

Date / Time

March 6, 2019

10:00 am - 12:00 pm

UIC Pitch Series

with Linda Suzu Kawano


Linda Suzu Kawano has worked to identify and commercialize early stage innovations for over three decades.  She has taught at The University of Chicago Booth Graduate School of Business, the University of Illinois at Chicago, Cornell University, and post-graduate students abroad. From her training and studies of performance, through storytelling, film and theater, Dr. Kawano develops programs and workshops that teach scientists and other professionals how to use improvisation and storytelling techniques to connect with their intended audiences and improve their communication skills in order to build effective partnerships across cultures.


Workshops Schedule

Workshop II Connecting to Your Business Audience through Storytelling
Universities and businesses can use storytelling as an effective tool in many ways – to interest people in one’s research for funding opportunities, to forge a committed business relationship, and/or to establish a connection with investors and fellow colleagues. This Workshop will teach participants how to tell a story beginning with a discussion of the basic structure of any story – “the storytelling arc” – and the elements of a compelling story. These basics will be framed in a context of connecting to pitching one’s business opportunity to a potential partner and/or investor.
6th Mar. 2019

10 am – 12 pm

Workshop III “Yes, And!” Applying the Fundamentals of Improvisational Theater to Business Communications
Bringing particular perspectives and prejudices to a business negotiation, or any discussion are all pre-conceived thoughts, that, to a lesser or greater extent, do not make it easy to establish a connection to our potential business partner. This workshop will introduce the audience to the fundamental concepts that are part of any Improv group, or, “ensemble” as it relates to business communications. This highly interactive session will consist of classic beginning improv ice breakers requiring the participation of all attendees.
13th Mar. 2019

10 am – 12 pm

Workshop IV Formulating, Creating and Performing Your Business Pitch
This workshop is the culmination of what we discussed and worked on in previous workshops. It will focus on the first steps in developing and performing a compelling pitch that will resonate with your target audience. Participants will employ what was covered in the storytelling workshop to create a short story – one that might be used in a pitch to persuade your audience to work with you. Everyone will be encouraged to share their short story pitch with fellow workshop colleagues.
20th Mar. 2019

10 am – 12 pm

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