Benét DeBerry-Spence

Benét DeBerry-Spence

Benét DeBerry-Spence is a thought leader on marketing and consumer behavior topics encompassing retailing, marketing, entrepreneurship and development. Her research addresses issues such as race in the marketplace, African micro-entrepreneurship and market development. Her work aims to help better understand and impact everyday life and market development issues. 

Some of DeBerry-Spence’s work has explored hierarchies of value and the marketplace inequalities that emerge and are reproduced, including a co-authored marketing study of sickle cell patients that looked at the effects of racism on the adoption of innovative therapies. 

DeBerry-Spence has 20 years of global business experience and has led global commercialization efforts for Fortune 200 companies. She has significant involvement with African businesses, having founded the MASAZI Visitor and Welcome Centre, an engaged research initiative in Ghana.